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Social Media - What? Why? How? Where?

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Written by Ryan Hegreness Friday, 29 January 2010 23:38

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The following article was re-blogged from http://www.catamountwebsolutions.com. Though this was a recap of a class for small businesses, the information is useful to parks and recreation departments and other organizations as well.

The following is the outline and brief recap of the Social Media for Small Businesses class that was held on Thursday, November 5 in Essex Junction, VT. Most websites/resources have been linked. Feel free to share this resource.

What is Social Media?

  • Welcome to Scoopville Video by Common Craft
  • Media designed to be disseminated through social interaction
  • Highly accessible & scalable
  • Supports human interaction through technology
  • User generated content
  • A move from people being content consumers to becoming content producers

Why use Social Media?

  • Make business personal again
  • Word of mouth marketing
  • Viral growth
  • More ways for potential customers to discover your goods/services

What are my options?

Does it work?

  • Yes and No
  • Services may be free, but your time is not.
  • Successfully using social media takes time and commitment.
  • A few Examples: Dell, Moonfruit, NakedPizza, Street Vendors, Berry Chill

How Do I Start?

  1. Find your target market
  2. Determine the appropriate direction
  3. Create demand
  4. Make it personal / Be authentic
  5. Keep the information coming
  6. Be focused and consistent
  7. Ask for feedback
  8. Run promotions
  9. Create a community
  10. Integrate your efforts

Where Do I Start?

We focused on a few popular options:

Sources

What is social media: http://en.wikipedia.org/wiki/Social_media
What is social media: http://www.youtube.com/watch?v=MpIOClX1jPE
How to start: http://mashable.com/2009/07/17/twitter-street-vendors/
How to start: http://mashable.com/2009/02/27/social-media-for-business-2/

Additional References (examples used in presentation, quotes, ideas, etc.)

  • http://www.bizreport.com/2009/11/study_small_businesses_may_not_fully_understand_social_media.html
  • http://www.marketingpilgrim.com/2009/06/social-media-and-small-business-getting-acquainted-slowly.html
  • http://www.marketingpilgrim.com/2009/07/twitter-can-be-good-for-business.html
  • http://www.marketingpilgrim.com/2009/05/twitter-local-business-and-results.html
  • http://mashable.com/2009/07/28/social-media-small-business/
  • http://searchengineland.com/social-media-marketing-for-small-business-10850
  • http://smallbiztrends.com/2009/08/social-media-mistakes.html
  • http://social-media-optimization.com/2009/10/social-media-and-small-business-not-connecting/
  • http://societrends.com/2009/10/12/citibank-survey-question-muddies-water-for-small-businesses/
  • http://www.rescuemarketing.com/blog/2009/05/08/social-media-mistakes-small-business-owners-should-avoid/
  • http://www.wilsonweb.com/newmedia/social-media-sme.htm
  • http://www.slideshare.net/kara_atDELL/tap-into-twitter-social-media-guide


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Recreation 2.0 - Frontpage

 

Playground Winter Maintenance

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Written by Jeff Snider Wednesday, 09 December 2009 05:53

With cold weather on the way winter can do strange things to our facilities. Playgrounds are not exempt from experiencing winter conditions. Three of the most common occurrences you should be aware of for the children's safety:

1. Plastic play components tend to contract or shrink in cold temperatures. This can lead to bolts that were once tight and secure to be loose. This danger could mean a failure in the play piece and potential injury to a child. Be on the look out for loose hardware and correct if necessary.


2. If there is moisture retention in your loose fill safety surfacing (i.e. sand, pea gravel, engineered wood fiber, etc.), it will freeze when the temperature drops below the freezing mark. When the surface is frozen, the impact attenuation (head impact criteria) properties of your loose fill system are lost. Please check your surface frequently in the winter weather and if it is frozen the play area should not be used.


3. Frost can also shift the soil. Most playgrounds have a containment system for their loose fill surfacing. Typically they are wood or plastic timbers that use a stake to keep it in place. If you have one of these systems please check periodically to make sure the stakes have not shifted upwards. If they have shifted they can cause trip hazards and other potential problems. During your periodic surveys of the playground check the stakes and correct if necessary.

Snider & Associates has been installing playgrounds for over 20 years.  Our installation crews are all Certified Playground Safety Inspectors.  If you have any questions please feel free to contact us www.cvsnider.com or 800-888-2889.

 



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Tips & Tricks - TIPS & TRICKS

 

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